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WTIU Community Advisory Board Meeting

September 2, 2021   12:00pm

In Attendance:

Community Advisory Board Members:

John Bailey, Nicole Bolden, Tom Bunger, Pamela Davidson, Mark Edwards, Sally Gaskill, Mike Hefron, Cullen McCarty, Martha Nice, Lynn Schwartzberg

Staff Members/Others:

Laura Baich, Eric Bolstridge, Mary Ducette, Brad Kimmel, Brent Molnar, Joan Padawan, Marianne Woodruff


Roll Call – Brent Molnar

SWOT / PEST Analysis

The organization has concluded its initial SWOT / PEST Analysis from 12 different units.  The

WTIU CAB and WTIU Staff Analysis are available for your review.

In reviewing reports from other units, it appears that several priorities are falling into alignment.

Brad Kimmel discussed the next steps of the Strategic Planning Process.  There seems to be a lot of overlap between WTIU Staff and WTIU CAB SWOT/PEST Analysis, indicating similar priorities.

In coming weeks, the Leadership Team will look for commonality between all units’ Top 5 priorities.  The process should result in bullet points for both a global plan, as well as plans for each unit.

Then strategic planning process will begin, with assistance from an outside consultant with public media experience.  (Retired Leader from Twin Cities Public Television who has experience in guiding teams through strategic planning processes.  Has also has a background in Development, Engineering knowledge and experience identifying audience needs.  An additional colleague with knowledge of content distribution and social media platforms will assist.)

Along the way, the WTIU CAB will have a chance to weigh in on identified priories as well as a plan of execution.  A key element of the plan will be identifying resources needed to execute it.

Pamela Davidson mentioned that the strategic planning process will be helpful in communicating with a new University Administration.

Brad Kimmel answered an inquiry from Mark Edwards, indicating tha the strategic plan aims to be in effect for three years.

In a discussion about similarities and differences between RTVS units’ SWOT/PEST Analysis reports, Pamela Davidson highlighted children’s programming as a way to hook new audiences (Millennial and Gen Z).  She also mentioned challenges with getting faithful users of our content to give to the station.

4th Annual Conference on Aging Preview

The fourth annual WTIU Conference on Aging will be held online every Saturday at 10am from October 2 through November 20, 2021.

WTIU is pulling together area experts and resources to help participants find the answers to many questions associated with getting older, including important issues that can help you and your family. You’ll learn what to ask, who to ask, and how to make wise decisions now that keep your options open as you age.

The virtual conference will include eight free sessions, open to both caregivers as well as those who would like some advice on more informed aging for themselves. Each session will include a live chat feature so participants can ask experts questions. 

Register online at

WTIU Conference on Aging sessions include:

  • October 2 Medicare 101, Supplemental & Long-Term Care Insurance
  • October 9 COVID-19: An Update
  • October 16 Palliative and Hospice Care: A Conversation
  • October 23 Dementia: An Overview
  • October 30 Mental Health and Aging
  • November 6 What You Need to Know About Social Security
  • November 13 You Want Me to Do What? The Roles of POAs, Guardians and Executors
  • November 20 Gathering Family Stories and Telling Your Own

Tom Bunger recommended notifying Crane Naval Base about the conference as a marketing and corporate development strategy.

Pamela Davidson recommends making IPBS stations aware of the registration dates for the Conference on Aging also.

Mary Ducette indicated that the Marketing team will share social media and other promotional materials with members of the CAB, for their help in getting the word out to communities.

Job Openings

Help us recruit diverse and quality candidates!

Indiana Public Media Careers


Search for “Radio-Television” or “WTIU” or “WFIU”


What do you value about WTIU?  Why do you invest in the station and its work?  Why should others?

We are shooting a new round of testimonials on:

  • Wednesday, Sept. 29, 2021 10a-12p            1p-5p
  • Thursday, Sept. 30, 2021   9a-12p            1p-4p

Please let Brent know if you’re interested in joining Martha and Sally as voices from the WTIU Community Advisory Board!

Mike Hefron, Pamela Davidson, Lynn Schwartzberg, Tom Bunger and Mark Edwards indicated that they would participate, but not all are available on the dates listed above.  Brent will put them in touch with Russell McGee to line up a shoot.

Future WTIU CAB Meetings

  • December 2, 2021
  • March 3, 2022
  • June 2, 2022
  • September 1, 2022
  • December, 1, 2022