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City of Bloomington considers removing billboards amid pending lawsuit

By Lucas González

Posted September 19, 2023

Lamar Advertising is currently suing the City’s Board of Zoning Appeals over an electronic billboard near Kinser Pike next to the State Road 45/46 bypass. (Devan Ridgway, WFIU/WTIU News)

Bloomington Mayor John Hamilton wants to amend the city’s zoning code to remove all billboards in Bloomington by 2031.

His administration presented that proposal last week to the city’s plan commission. Its members delayed voting until at least its next meeting on Oct. 9, saying they want to collect more feedback.

Several commission members said they support the idea but want to first hear from members of the public and business representatives.

“This feels like something that deserves a little bit more public input — especially if we haven’t contacted the businesses either who own, manage or rent billboard space,” said commission president Brad Wisler.

If the commission were to vote in favor of the proposal at its next meeting, the amendment would need approval from the Bloomington City Council to be adopted.

Hamilton said the City has long had zoning codes that prohibit large billboards, but nearly four dozen were grandfathered in after those regulations were adopted.

“That really has prompted us, and me, reflecting the goals of the City Council to have no billboards in town, (and) at whether a transition plan works,” Hamilton said.

The City plans to gradually remove those remaining billboards over time, according to Hamilton.

Lamar Advertising owns most billboards in the city. That company is currently suing the City’s Board of Zoning Appeals over an electronic billboard near Kinser Pike next to the State Road 45/46 bypass.

Last year, Bloomington cited Lamar Advertising for allegedly violating the City’s regulations on billboards. That came after Lamar converted the billboard to an electronic display.

A hearing in the case is scheduled to take place in December, according to online court records.

Even if Lamar wins its case, it could still have to take the electronic billboard down if the billboard ban is adopted.

City Attorney Mike Rouker told the plan commission last week that the City did not notify Lamar of the proposed amendment before presenting it to the commission members.

“I can venture a guess what their perspective on this particular ordinance would be, but I’m not going to speculate in public,” Rouker said.

Lamar Advertising did not immediately respond to a request for comment.