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Bloomington launches alternative transportation program

By Holden Abshier

Posted September 7, 2022

(Devan Ridgway, WFIU/WTIU News)

The City of Bloomington is looking to reduce the number of single occupancy vehicles on the road.

'Go Bloomington' is the official name of the city’s transportation demand management program, which launched Tuesday outside city hall. Users can sign up free online and track e-scooters, e-bikes, and city and IU campus buses. Users can also search for the shortest walking and biking routes in town.

Along with the program launch Tuesday afternoon, Lime introduced new electric bikes into its local fleet.

“Get out there and walk, get out there and ride your bike, take transit, take that campus bus,” transportation demand manager Jeffrey Jackson said.

For commuters who need to drive and are looking to carpool, Go Bloomington can match you with people who live and work near you.

The city is also partnering with large employers, including Catalent, Indiana University, and IU Health, to encourage employees to use alternative transportation. One option is a vanpool, which is best for large carpool groups looking to lease a van through Enterprise.

“Having choices when you’re commuting or when you’re going about your daily life and you need to get from point A to point B is critically important,” city council president Susan Sandberg said.

The program also offers emergency Lyft rides home up to five times per year for people who took alternative transportation to work and need to get home quickly. To qualify, users must carpool, take other alternative transportation, or work from home an average of three days per week.

Go Bloomington is powered by RideAmigos, a transportation and commuter technology company that has an office in the CFC Business Plaza in the Showers Building.